In line with its new marketing strategy in Nigeria, Egypt Air has opened a new office in Kano for a better reach out to its customers and excellent services.
Equally, the airline has also deepened its market access in the Nigerian market by engaging the services of a General Sales Agent (GSA) to drive its sales and marketing strategy in the market.
The airline in its resolve has therefore partnered with Elite Tours, a well renowned GSA firm with a track record in offering excellent airline sales and marketing in Nigeria; with its mother company, Master Travels, an Egypt based Travel and Tourism Management Organization.
Speaking on the pedigree of the GSA, the Managing Director of Elite Tours, Mr. Mohamed Said declared: “The company has a strong history in Egypt. We are one of the top tour operators in Cairo, with a mother company in Egypt known as Master Travels.”
For the General Manager of the GSA in Nigeria, Mr. Muharram Abdelrahman: “This is a significant milestone in the history of Egypt Air in Nigeria since the airline started operations in Nigeria more than 45 years ago. During this time Egypt Air used to carry out its business in Nigeria by itself through its offices in Lagos, Kano and Abuja. In order to get more quality service, the airline took a decision to have a GSA in Kano and Lagos in order to satisfy the customer needs and to be closer to the customers.
“We help in the coordination of Egypt Air operations with the Management of the airline here in Nigeria and have held different meetings with our ground handling agent, also with the catering company so that we can be sure that high quality service is getting to Egypt Air customers.”
The airline also announced how it recently “enhanced our product in Kano with our brand new A321. Also, we need to concentrate more on the cargo business especially in Lagos to bring more flights and aircraft to cover the high demand for cargo. These are different ways we are trying to enhance our services to the Nigerian market.”
Also speaking, the airline’s Country Manager, Mr. Amr Basha stated: “The airline tends to operate through a GSA in order to make its operations more efficient as it moves to expand to many other new destinations. So, instead of building or renting staff and offices, we contract with a GSA with more experience in the market. And that is probably why we chose Mr. Muharram Abdelrahman as GSA Manager because he is very experienced and has a strong knowledge about aviation in Nigeria..
“We are also concentrating on tourism because the GSA, which is Elite Tours, is one of top tour operators in Egypt. We are planning to have charter flights from here to Sharm El Shiek during Easter holidays and summer holidays. We also have plans for medical tourists.”
Among the dignitaries who witnessed the opening ceremony of the airline office in Kano included: the Honorary Consul of Lebanon to Nigeria; His Excellency, Mr. Khalil A. Muselmani, Comptroller, Nigeria Immigration Service; Mr. Ahmed Dauda Bagari and Chairman of Master Group, Dr. Mohamed Abdeldayem.