Hi-Fly Marketing, Plane Talking Collaborate To Grow Africa’s Aviation

Hi-Fly Marketing and Plane Talking, leaders in aerospace consulting and communications, have established an alliance to provide an expanded set of offerings to support Africa’s growing civil aviation industry.
Hi-Fly Marketing’s expertise is in commercial strategy, marketing, talent sourcing, and management consulting, while Plane Talking is in public and media relations, executive council, strategy and crisis communications. Together they represent a comprehensive suite of consulting services to equip and support airlines, airports and industry organisations.
The two companies had previously collaborated on successful brand and service visibility and communication projects in the region for clients, including ADSoftware and SITA.
Africa’s commercial air transport market is on course to double over the next 20 years. Airlines, airports, air navigation services, aircraft maintenance organisations, training centres, ground handling and cargo facilities must prepare and be suitably resourced to meet this demand.
In his remarks, Alexandra Guillot, CEO of Hi-Fly Marketing stated: “Hi-Fly Marketing and Plane Talking are ideally placed to support the industry in enhancing operational efficiency, sourcing talent, and strengthening the profiles of African aviation businesses in an increasingly competitive market. Although we have collaborated previously, with this alliance, we will activity promote our complementary services and capabilities”.
For Linden Birns, Managing Director of Plane Talking; “Partnering with Hi-Fly Marketing allows us to extend our strategic communication services to a wider audience. We are particularly keen to explore opportunities in Francophone Africa, where the growing sector has historically received less focus than its Anglophone counterpart.Together, we aim to help aviation companies across the continent overcome industry challenges and reach their strategic goals”.
Hi-Fly Marketing is the leading provider of commercial strategy, marketing,talent-sourcing,information technology,and management consulting services to the aviation industry.
Founded in 2008 and with a presence in South Africa and France, the company supports a diverse range of operators, industry associations, and service providers across the continent.
Plane Talking is a strategic communications and reputation management agency specialising in the air transport, aerospace and allied fields in Africa. Established in 1992, the company provides public relations, crisis communications, and executive counsel services to aerospace manufacturers, airlines, airports, government agencies, research institutions, and consultancies across Africa and the globe.