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HomeAir TransportMarketing Strategy: Women Can Now Pick Seats Together Onboard Indigo

Marketing Strategy: Women Can Now Pick Seats Together Onboard Indigo

Airlines around the world continue to embrace creativity as a way of attracting customers and making seamless flying experience more available for air travelers.

While the bottom line of such creativities is to keep the forward looking Airlines in business in the midst of economic hardships, no wonder the fast thinking carriers have now formed the habits of introducing new policies ranging from the provision of extra leg room for the comfort of such passengers particularly those who have extra heights, a points and miles opportunity to find a frequent flyer program that suits  travel habits.
Among airlines that used their creativities to woo more customers to themselves include: El AI, an Israeli carrier that allows young guys to use their frequent flyer points to propose to their lovers onboard. To support such romantic quest, the Israeli airline goes the extra mile of providing champagne and chocolates with additional 20 percent off duty free coupon to use when they land provided the partner says ‘yes’ when the question is popped up by the guy.
Since the Airlines are faced with the reality of tight competition, one of the best ways to stand out is by offering different incentives such as providing complimentary drinks, peanuts, unique meals or even offering fliers a voucher for a free camel ride if they choose Airlines like the Mexican low-cost carrier for flights from Guadalajara to Cabo for example.
At one point in time,the Nigerian travelers had enjoyed such privileges during the hey days of the now defunct Nigeria Airways which used to provide local cuisines like pounded yam with vegetables and other Nigerian foods for the satisfaction of their passengers.
Medview, another Nigerian airline became a one in town airline during its operations on the Lagos/London route as it served some local cuisines like ‘amala and Ewedu’ on board.
Air Peace, the only Nigerian airline  presently flying the Lagos/London route from Nigerian side is not doing badly as it continues to offer special incentives that carry unique touch capable of attracting customers back to the airline regularly. The incentives include the meals served on board and the use of one of the local languages to address passengers on board.
Obviously, all sectors of the global economy including airline business are facing a lot of economic downturn which has made different businesses to think out of the box as a means of survival, global air transport will continue to witness new marketing strategies from the Airlines for the purpose of outsmarting, snatching or at most retain loyal passengers.
The latest of such strategies is coming from Indigo airline, India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.
As a means of attracting more customers through unique strategies, IndiGo has just introduced a new feature allowing female passengers to see which seats are pre-booked by other women during web check-in.
Describing the initiative as means to enhancing safety and comfort for women travelers, IndiGo said it was proud of the new feature and claimed it would make travel better for women.
A statement issued to CNN said: “IndiGo is proud to announce the introduction of a new feature that aims to make the travel experience more comfortable for our female passengers. We are committed to providing an unparalleled travel experience for all our passengers, and this new feature is just one of the many steps we are taking towards achieving that goal.”
Indigo’s latest creativity is to prevent the recurrence of sour experiences involving a male passenger urinating on an elderly female passenger on an Air India flight in January 2023.
Another similar bad experiences involved  a professor sexually assaulting a doctor on a Delhi-Mumbai IndiGo flight in July 2023, and a woman being groped on a Mumbai-Guwahati IndiGo flight in September 2023.
The idea of allowing women to sit together onboard Indigo flights will not only build confidence in its female passengers but make more women travelers to build more trust and protection in the  Airline which must subsequently bring more customers to the airline.
The innovation was introduced after market research by the airline  to enhance the travel experience for female passengers.
IndiGo is India’s largest air carrier, holding a 60.5 percent domestic market share in 2023, according to data from the Directorate General of Civil Aviation (DGCA).
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