United is gearing up for a record-setting Thanksgiving travel season, with more than 5.9 million people expected to fly the airline between November 17 and 29.
Knowing that every minute will count for travelers eager to reunite with loved ones for the holiday, United’s customer experience team has been working all year on industry-first innovations that help travelers skip lines, get through security faster, make tight connections and improve the overall travel experience.
Speaking on the development, Linda Jojo, United’s Chief Customer Officer remarked:
“This time of year is all about connecting with family and friends, and we’re preparing to help all customers – whether they’re a seasoned traveler or once-a-year flier – get to their destinations on time.
“Nearly three-quarters of our customers travel with the United mobile app, and they tell us that they like the ability to skip many lines, enjoy prompt personalized service when they need it and appreciate the peace of mind they get from the information on the United app.”
Since the start of the year, United has launched or enhanced dozens of new innovations in its mobile app, at its airports and onboard its aircraft to help travelers prepare for their trips offering more transparency, saving time and reducing stress from booking to departure.
Among the new innovations is the introduction of free family seating which made United the first and only airline to offer a dynamic seat map that allows children under 12 to be seated next to an adult in their party for free at time of booking. Since announcing this new feature earlier this year, United has helped more than 200,000 families book seats together for free.
Under its bags checked in no time innovation, United’s “bag drop shortcut” allows customers who check in on the United app to skip the check-in line and drop off their bag curbside or at a separate, dedicated location in the airport lobby. On average, customers can drop their checked-in bags in one minute with bag drop shortcut. The service has expanded to more airports this year, and customers will see the most convenient bag drop shortcut location when they check in online.
The food and beverages ordered in advance introduced by the airline enables customers to pre-order their meal and snacks up to 24 hours prior to departure to better help them get their first choice of in-flight food or beverage. Customers are automatically notified that pre-order is available five days before their departure, and they can make food and beverage selections for their trip in the United mobile app or united.com.
Other innovations introduced by United included the time-saving tools for day-of travel, automatic, personalized flight notifications and stress-free connections.